The dating app has chosen the world leader in mobile gaming to market its ad space in France and around the world*
Paris, July 9, 2018 – Managed since 2017 by Bertrand Humblot, happn advertising continues its international expansion by announcing its partnership with Gameloft Advertising Solutions.
Dating and gaming apps both capture a very strong Millennial audience. By marketing happn's inventory, Gameloft Advertising Solutions will offer innovative activations for brands and will enhance its premium mobile inventory via a highly engaged audience in the rapidly expanding dating-services sector.
This partnership, with an international company like Gameloft Advertising Solutions, will allow happn to optimize advertising revenue with a global reach on par with its presence around the world, and allow all brands to finally have access to its audience and its qualitative inventory.
"happn has a presence in more than 50 major cities around the world. In order to be able to market our ad space, it's essential to have a local sales force—whether that be for direct sales, programmatic advertising, and/or putting together special operations or partnerships. Gameloft provides us that expertise and that local presence," noted Bertrand Humblot, Senior Vice President Advertising at happn.
"This partnership with happn allows us to reach Millennials, who are so sought-after by brands, in an even more targeted fashion by creating new touchpoints with them through their everyday mobile usage. This partnership also sends a clear signal about our ambition to go beyond gaming and into related sectors, such as lifestyle," added Alexandre Tan, Vice President Advertising & Brand Partnerships at Gameloft.
*Australia, Brazil, Canada, Denmark, Finland, France, Italy, Japan, Norway, Spain, Sweden, Turkey, the United-Kingdom and the USA.
