Really excited to share this news : India Advertising team has won the ‘Best Use of Mobile Media in Advertising’ in Mobby’s Awards!
Mobby’s Awards 2016, hosted by CMO Asia and powered by World Marketing Congress, is an internationally recognized awards felicitation in its 6th year. It celebrates outstanding achievements across all aspects of the mobile landscape to recognize and honor the creativity and insights of both individuals and businesses at the cutting edge of mobile marketing.
We designed an in-game advertising campaign as a buddy pack for Baleno Nexa (a leading automobile brand), in Gameloft’s top games like Asphalt 8: Airborne, Gangster Vegas, Modern Combat 5 etc. A sponsored game message was triggered at specific moments, inviting players to engage with the brand in return for in-game incentives.
The campaign turned out to be richly rewarding. The campaign which is still in delivery mode, has already been successful in engaging the users with the brand with over 400K impressions in just 10 days. Baleno Nexa is continuing its mobile prowess at a strong CTR of 1.80%.
See the Baleno Nexa campaign in Asphalt 8 : https://youtu.be/xWcryAqlbCg
Congrats to the India Team !!
Mobby's Awards 2016 : http://www.worldmarketingcongress.org/mobile&digitalmarketingsummit/index.html
