Paris & Los Angeles, April 12, 2012 – Since its launch on April 5,the official Ice Age mobile app has seen over 5 million downloads, making its debut one of the most explosive in app history. Ice Age Village took the #1 ranking in the App Store’s Top Free Games category in over 50 countries (iPhone) and over 90 countries (iPad). Ice Age Village has quickly joined the App Stores’ Top 5 grossing games in over 50 countries. Consumer ratings are exceptional: China (score: 5/5), Germany (4.5/5), Japan (4.5/5), Brazil (5/5), United States (4.5/5), Canada (5/5), Australia (4.5/5) and France (5/5).
The product of an exclusive agreement between Gameloft and Fox Digital Entertainment, the game offers an immersive and entertaining experience set in the Ice Age universe. Players interact with film characters such as Sid, Manny, Diego, and Scrat, through quests and mini-games.
“We are very proud to offer a gaming experience that appeals to Gameloft and Ice Agefans alike,” said Karine Kaiser, Gameloft Vice-President of Marketing and Licensing. “We have collaborated closely with Fox Digital Entertainment to provide a Free-to-Play game with broad fan appeal, thanks to its simplicity and free access. Its success represents a new, strong brand addition to our game catalogue.”
“We are pleased with the extremely positive reception this newest addition to the Ice Age franchise has enjoyed across the world,” said Rick Philips, Senior Vice-President of the Mobile Division of Fox Digital Entertainment.“Ice Age fans are eager to meet their heroes on tablets and smartphones. New missions, which will be released over the next three months, will help prepare fans for the return of Sid, Manny, Diego and Scrat in Ice Age: Continental Drift, which is coming to theaters this summer.”
The highly anticipated fourth installment of the film franchise, Ice Age: Continental Drift is scheduled for theatrical release in July of 2012.
