Paris - July 18, 2013 – Following the launch of Gameloft’s hit mobile title, “Despicable Me: Minion Rush,” the game reached more than 50 million downloads on the App Store and Google Play in one month. Since its release on June 13, 2013, the game reached #1 of the Top Free Apps in more than 100 countries on iOS, and maintained that peak position for three consecutive weeks in the U.S. Customer ratings are also exceptional, with an average rating of 4.5/5 on the App Store and Google Play. The game was developed in coordination with Universal Partnerships & Licensing (UP&L) and Illumination Entertainment.
“We are proud to have brought all the fun, humor and mischief of the film into this original game, said Gonzague De Vallois, Senior Vice-President Publishing at Gameloft. “Despicable Me: Minion Rush is a huge success for Gameloft, Universal and Illumination alike, and we are thrilled that our players have put so much support behind this franchise!”
“We are excited to see the amazing success of the game and the fact that players are so engaged with the characters from Despicable Me that audiences have come to know and love,” said Stephanie Sperber, President of Universal Partnerships & Licensing. “The teamwork between Gameloft, Universal and Illumination resulted in a visually stunning game, offering hours of fun for everyone.”
Gameloft plans to continue to support “Despicable Me: Minion Rush” with new content, beginning with the first free update, available on iOS and very soon on Android. The update is directly inspired from the 3D-CG comedy adventure, Despicable Me 2, which set new box office records across the globe and placed number one in 45 of 53 markets, including North America, in its opening week.
New game features include:
· A full new environment: El Macho’s Lair, including the film’s new villain El Macho and the purple Evil Minions.
· New costumes for Minions: The Golfer and highly popular “Bee-do” alarm Minion!
· New challenges: more than 150 new missions and achievements
This first update to “Despicable Me: Minion Rush” is now available on the App Store and very soon on Google Play.
