Free-to-Play Game Coming to Smartphones & Tablets
PARIS, February 11, 2013 – Gameloft, a leading global publisher of digital and social games, and Universal Partnerships & Licensing (UP&L) are thrilled to announce a unique and collaborative partnership to exclusively develop and publish a high-quality Despicable Me game for iOS and Android. Universal Pictures and Chris Meledandri’s Illumination Entertainment are releasing the 3D-CG comedy adventure, Despicable Me 2, in theaters on July 3, 2013.
Gameloft’s development studios are working in unprecedented collaboration with the entire creative team at Illumination Entertainment to capture the distinct humor and heart of the film brand within the game. Players of all ages will be immersed in the world of Despicable Me and its cast of engaging characters through innovative and highly addictive gameplay.
“Despicable Me is one of the most adored film franchises in the world, and its upcoming sequel is one of the most highly-anticipated blockbusters for this summer,” said Gonzague de Vallois, Gameloft’s Senior Vice President of Publishing. “This is a perfect partnership for us that will drive success for both parties by having the talent, dedication, and passion needed to make a high-quality game for multiple platforms, and a proven success rate in translating popular IP’s into mobile games.”
“Gameloft has a proven ability to bring characters to life through compelling mobile games,” said Stephanie Sperber, President, UP&L. “Audiences love the characters in Despicable Me – and they are creating an engaging game for kids, teens and adults around the world to interact in an incredibly fun and exciting way.”
The new Despicable Me game will launch this summer on iOS and Android smartphones and tablets.
For more information, please visit www.gameloft.com
