Paris, February 27th, 2019 - Gameloft, leader in the creation and development of games, and Automobili Lamborghini announce an exclusive partnership that will combine the real and virtual worlds with the synchronized unveiling on March, 5th of the new Huracán EVO Spyder at the 2019 Geneva Motor Show and inside Asphalt 9: Legends, Gameloft's most downloaded and multi-awarded mobile racing game. Gameloft and Automobili Lamborghini have a history of premium partnerships and have been working together since the launch of Asphalt 9: Legends, bringing notably the Lamborghini Terzo Millennio for players around the world.
Gameloft is opening a two weeks long event and a contest in Asphalt 9: Legends, starting March, 8th. The Lamborghini Huracán EVO Spyder will be specially featured during the time limited event, aligning the exclusive in-game content with the exclusive unveiling. Five lucky winners will then walk away with a 1/43 model of the new Lamborghini.
As a part of the worlds colliding, Gameloft will be present at the Lamborghini booth with, Asphalt 9: Legends, the only place in the world to test drive the new Lamborghini Huracán EVO Spyder. The two leading companies are crossing between the virtual and the real, pushing the boundaries of technology to create the most engaging experience for car enthusiasts all over the world.
"Lamborghini is world renown for their focus on what people want from top end super sports cars. The new Huracán EVO Spyder continues that tradition of bringing everything that makes driving a Lamborghini special and we are proud to be able to capture that feeling in Asphalt 9: Legends and let our players take the wheel and do extraordinary things," stated Damien Marchi, VP Marketing and Communications at Gameloft. "Gameloft and Automobili Lamborghini have come together once again to offer the best car in the world in the best mobile racing game in the world."
"Gameloft's Asphalt 9: Legends is an outstanding mobile racing game, able to recreate continually and faithfully what makes Lamborghini super sports cars stand out. With the new Huracán EVO Spyder we are making the best car experience in the world a reality, both inside Asphalt 9: Legends and at the Geneva Motor Show," stated Katia Bassi, Chief Marketing Officer of Automobili Lamborghini. "We are redefining the ultimate virtual car experience with Gameloft."
Start test driving the Lamborghini Huracán EVO Spyder starting March 8th and download Asphalt 9: Legends on the App Store, Google Play and Microsoft Store.
Download the press-kit here.
Contest opened worldwide with the exception of the following markets: Quebec, Australia, Cuba, Iran, Italy, Syria, North Korea, Brazil, Myanmar (formerly Burma) and Sudan.
