Paris, 16, 2017 – Gameloft Advertising Solutions, Gameloft's mobile advertising network, will be at the Vivendi Terrace hosting Cannes Lions attendees from June 19 to 23.
On this occasion, Alexandre Tan, Gameloft's Vice President of Advertising, and Quentin Moreau Defarges, Production Manager at Gameloft, will give talks that tackle the strategic and creative challenges behind advertising in mobile games.
Alexandre Tan will be speaking on Monday, June 19 and Thursday, June 22 at 1:00 p.m. on the Vivendi Terrace in order to illustrate how mobile games have become major drivers of emotional engagement between brands and players.
Quentin Moreau Defarges will be speaking at the same location on Monday, June 19 at 4:30 p.m. and Thursday, June 22 at 10:00 a.m. and will be dealing with the creative and innovative strengths of Beyond Digital, Gameloft Advertising Solutions' internal creative branch, which is in charge of researching and developing the interactive advertising formats offered by the agency.
At Vivendi Terrace, visitors will be able to discover and experience the rich entertainment and brand solutions offered in particular by Universal Music & Brands, Canal Brand Factory, Gameloft Advertising Solutions, Vivendi Village and the new Dailymotion.
Vivendi, the global content and media group, is the main sponsor of Lions Entertainment, the specialist two-day event that takes place on June 21-22 as part of the Cannes Lions International Festival of Creativity.
For more information about the advertising services Gameloft Advertising Solutions has to offer, and about Gameloft's games, head to the Vivendi Terrace, Cabana 5, on the beachfront next to the Palais des Festivals, between June 19 and 23.
Credentials are required for access to the Vivendi Terrace or for any special on-site appointment requests. Please contact Gameloft's press department.
