The inventory of the leading mobile game publisher is linked to Madgic’s SSP platform
Paris, June 17, 2016 – Gameloft Advertising Solutions, Gameloft’s mobile advertising agency, announces a partnership with Madgic, a pioneer in mobile advertising, to consolidate its position in the programmatic advertising market.
In this partnership, Gameloft Advertising Solutions is using Madgic’s SSP platform, which is a programmatic platform based on predictive technology that maximizes mobile advertising revenue thanks to fill rates close to 100% and optimal use of data while offering publishers a unique level of control. Combined with a monthly audience of over 157 million unique players, Gameloft Advertising Solutions offers a unique level of visibility across an inventory of over 8 billion impressions that is in line with Madgic’s leading-edge technology.
“Gameloft Advertising Solutions worked closely with the Madgic’s team on the technical integration of their platform to offer advertisers a high-quality technological solution,” states Cyril Guillemot, Gameloft’s France/Benelux Director. “We are pleased with this collaboration, which has already yielded promising results and will certainly accelerate the development of our programmatic advertising activities.”
“Gameloft’s inventory is massive and offers at the same time a very wide audience and total security for advertiser’s brands. The click-through rates and conversion rates are excellent and allow for precise targeting,” declares Olivier Chouraki, President of Madgic.
