First-Quarter Smartphone Sales Up 71%
Paris (France), May 14, 2013 - Gameloft achieved consolidated sales of €54.2 million during the first quarter of 2013, up by 21% from the previous year. On a constant exchange rate basis, the first-quarter growth was 24%.
EMEA represented 32% of Q1 2013 sales; North America, 25%; LATAM, 23%; and APAC, 19%.
|
Sales (€ million) |
2013 |
2012 |
Variation |
|
1st Quarter |
54.2 |
44.8 |
+21% |
Sales continue to be driven by the worldwide success of Gameloft games on smartphones and tablets. Gameloft’s first-quarter sales on smartphones and tablets grew by 71% year on year. They represented 60% of total Group sales compared with 43% in the first quarter of 2012.
Gameloft’s rapid growth is also related to the success of the free-to-play model put in place since 2011. More than 67% of the company’s smartphone sales were derived from in-app purchases and advertising revenues in the first quarter of 2013. The free-to-play model increases the longevity of Gameloft’s products. Games dating from 2011 and 2012 such as Modern Combat 4: Zero Hour, World at Arms, MY LITTLE PONY, Ice Age Village, Order & Chaos Online, Gangstar Rio: City of Saints and Asphalt 7: Heat have largely contributed to the solid performance of the company in the first quarter of 2013.
The recent and upcoming launches of several potential blockbusters should allow sales to continue to grow in the coming quarters. Gameloft launched three games in the past few weeks that have been very successful: Dungeon Hunter 4, Iron Man 3 and Order & Chaos Duels. Iron Man 3 was the most downloaded game worldwide from Apple’s App Store immediately after it was launched. Gangstar Vegas, Despicable Me and UNO & Friends are additional potential blockbusters soon to be launched by the company.
Therefore, Gameloft reiterates its guidance of growth in 2013 in terms of sales, profitability and net cash.
The Group's consolidated second-quarter sales will be published July 25, 2013, after the market closes.
