Continued strategic partnership announced to localize and publish Asphalt 8: Airborne and Dungeon Hunter 4 in China
BEIJING and PARIS – July 25, 2013 –CocoaChina/Chukong, a leading international mobile publisher and developer, and Gameloft, leading global publisher of digital and social games, today announced the continuation of their strategic partnership in bringing Gameloft titles to the booming Chinese mobile market. Per the agreement, Gameloft will leverage CocoaChina/Chukong’s local expertise in game design, monetization, distribution and piracy-prevention to introduce upcoming titles, Asphalt 8: Airborne （HD version）and previously released Dungeon Hunter 4 (HD version), to Chinese players.
“We are thrilled to expand our partnership with CocoaChina/Chukong with our popular Dungeon Hunter 4 and our next hit Asphalt 8: Airborne” said Eric Tan, Country Manager China at Gameloft. “Thanks to CocoaChina/Chukong, we will bring our successful franchises to even more fans.”
CocoaChina/Chukong CEO Haozhi Chen continued, “Gameloft makes high quality games that we love to publish as much as we love to play. We leveraged our local expertise to publish Zombiewood in China, and we cannot wait to continue our partnership with the launch of Asphalt 8: Airborne and Dungeon Hunter 4.”
CocoaChina is the premier localization partner for the Chinese market, handling everything from fragmented app store placement to game design updates, and carrier billing relationships for developers who wish to access China. The company first partnered with Gameloft in early 2013 for the Chinese Android launch of Zombiewood. Gameloft has chosen to continue its relationship with CocoaChina/Chukong as a result of its market experience.
After announcing Asphalt 8: Airborne at the Electronic Entertainment Expo this summer, Gameloft plans to show the game at the China Joy conference in Shanghai this week in conjunction with CocoaChina, to show off its HD design, impeccably detailed cars and realistic crash graphics. Adding to the extremely successful Asphalt franchise, the game will drive home revved-up multiplayer features and ultra-responsive steering controls.
Both CocoaChina/Chukong and Gameloft will be at China Joy in full force this year, demoing new technologies and announcing impressive milestones.
To learn more about publishing opportunities or to get in touch with CocoaChina at China Joy, please contact goeast@cocoachina.com.
