Turning Play Into Brand Affinity Through Native In-Game Integration

Entertainment is evolving, and gaming has become one of the most powerful ways for brands to build meaningful connections. The opportunity goes far beyond traditional ads. Players don’t just want to see logos on a screen; they want brands to feel like part of the action itself. That’s why native in-game integration is changing the way brands connect with audiences. For a quick overview of how it works, download our ONE-PAGER and discover the key opportunities for your brand.

When players are in the middle of a game, they’re not passive. They’re engaged, focused, and emotionally invested. Bringing a brand into that moment transforms it from something seen to something experienced. With COMBO! Gameloft for brands' Gaming Media Network enables you to reach more than one billion players worldwide in premium, trusted gaming environments where attention is at its peak. Instead of distracting from the fun, native integrations enhance it, making players feel like the brand belongs in the world they already love. That authenticity creates trust, loyalty, and long-term affinity.

The shift from being an outsider to becoming part of the gameplay is what makes native in-game advertising so powerful. Players don’t just look at your brand; they use it to win, to level up, to unlock new experiences. Every interaction turns into a brand moment that feels natural and meaningful. Whether it’s a contextual placement inside Roblox, a branded reward in Minion Rush, or even a fully customised Fortnite world, the brand becomes a genuine part of the gaming universe.

The results prove the impact. Campaigns with COMBO! consistently deliver 100% viewability, high engagement inside the gameplay, and a measurable uplift in brand sentiment. Players don’t just remember the brand, they feel connected to it. Studies have shown a 12% increase in positive brand affinity, demonstrating that when a brand integrates rather than interrupts, the relationship becomes stronger.

The future of gaming for brands lies in creating experiences that players want to be part of. It’s about offering value inside the game, whether through boosters that help them progress, challenges that test their skills, or entire branded worlds they can explore and share. In these moments, brands move beyond visibility and into the stories that players carry with them.

Native in-game integration is not about occupying space; it’s about building authentic relationships in the environments where audiences are most immersed. With COMBO!, Gameloft for brands transforms campaigns into meaningful experiences that drive engagement, loyalty, and measurable results in the fast-growing gaming ecosystem. The question is no longer whether to join the game, but how to become part of the action.

Ready to take the next step? Download the ONE-PAGER and let’s activate your campaign to make your brand part of the action.