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GAMERS & SPORTS - FIFA Women's World Cup 2023 & Rugby World Cup 2023 - Market insights, audience habits & consumption

GAMERS & SPORTS - FIFA Women's World Cup 2023 & Rugby World Cup 2023 - Market insights, audience habits & consumption

GAMERS & SPORTS - FIFA Women's World Cup 2023 & Rugby World Cup 2023 - Market insights, audience habits & consumption Gameloft for Brands

The relationship between sports and entertainment is symbiotic, with each complementing and enhancing the other. Sports provide the competitive drama and athleticism that captivate audiences, while entertainment adds the flair, spectacle, and creativity that make sporting events more than just games.

Gaming is at the perfect crossroads, with sports games as one of the main game genres in terms of revenue and with the esports phenomenon: Challenge, emotions and socialization connect the gaming and sports audiences.

Mobile gamers are sports enthusiasts who:

•Have a strong interest in sports competitions

•Play games while watching sports online or on TV

•Plan to watch FIFA Women's World Cup 2023 & Rugby World Cup 2023

The game environment offers a high acceptance of advertising, and in-game advertising, which allows for the recall of advertising and effectively reaches the audiences during sporting events.

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