Using Gaming to Demonstrate the Potential of New Medicine to Healthcare Professionals
Science is always evolving and the healthcare industry is looking for new, engaging, and interactive ways to keep its professionals ready for new challenges.
Arena Pharmaceuticals, a new biotech firm based in San Diego and a client of Havas Health & You, decided to try a more engaging path and partnered with Gameloft to develop a game to educate their professionals about a new drug that can be used dor in the treatment for IBD (inflammatory bowel disease), which affects people who have certain GI disorders like ulcerative colitis or Crohn's disease.
To demonstrate the pathophysiology of a drug, pharmaceutical companies typically use 3D animated videos with a voiceover explaining the science of the medication but the use of games as learning tools is growing in healthcare environments. Gaming has the potential to improve health professionals' knowledge, skills, and performances in a fun way. Our Head of Creative Strategy, Quentin Moreau-Defarges, explains the success of gaming as an instrument to support healthcare professionals.
Read the full article published on LLB: https://www.lbbonline.com/news/using-gaming-to-demonstrate-the-potential-of-new-medicine-to-healthcare-professionals
