Let the festivities begin. COMBO! The Gaming Media Network is the platform brands need to boost the sales
The highly fragmented advertising market offers advertisers more platforms and channels than Lewis Hamilton has won races. Deciding on the right partner can be a difficult task. The newly-formed alliance COMBO! The Gaming Media Network reaches up to 1.3 billion monthly active users (MAU) worldwide in a premium content environment. So – as a media planner or advertiser, you can stop worrying now and look into a relaxed and fruitful last quarter of 2022, join COMBO! The Gaming Media Network and benefit from all services and offers available.
October marks the kick-off into a hectic and social season, with one holiday following the next. It starts with Halloween and reaches a (temporary) climax at the end of the year with the festivities around Christmas. It is the season when making purchases and gifts –for oneself and others– is the most fun. According to Statista, in 2021, Christmas retail sales were forecast to grow to about 843.4 billion U.S. dollars only in the USA.
Reaching the target group in such an advertising-intensive time can be a real, arithmetical Herculean task for media planners and marketing representatives. But this task can clearly flow lighter with COMBO! The Gaming Media Network. An alliance of the world's most prestigious game developers and publishers. With COMBO, advertisers benefit not only from the high number of users, but in-game advertisement also holds more advantages than e.g. traditional advertising channels: Gaming is a thoroughly positive activity to which full and unrestricted attention is directed. It generates positive emotions. Therefore, it is the perfect moment for advertisers to get in touch with their target group and start an interactive conversation with them: the upbeat mood of gamers is reflected in the acceptance of in-game ads. In-game ads are between two to three times more acceptable than other social channels (source: Tremor Video DSP study). In addition, users tend to like the brands better they can interact with in a game (source: Magna. IPGLab, The Interactive Effect).
The video game industry is one of the most creative sectors; the gaming community is a dedicated, active and socially driven group. Everyone is a gamer these days. Globally, there are 3.2 billion people playing video games, with mobile devices being the most favourite gaming device overall. Gaming brings people together across all generations. All in all, more people are gamers around the globe than there are not (in Gen Z it is 81 percent, among Millennials 77 percent).
Get ahead of the game! Contact us.
