Gameloft for brands Delivers Insights on the Transformative Impact of In-Game Advertising at Advertising Week Europe
During Advertising Week Europe in London, Gameloft for brands took the stage to discuss the significant impact of in-game advertising on brand awareness and perception. Held at 180 Studio from May 14 to 16, the event brought together industry leaders to explore innovative advertising strategies within the gaming sector.
Jean-Baptiste Godinot, Gameloft for brands’ Executive Vice President, delivered a segment titled "Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness and Perception". Godinot highlighted how in-game ads drive attention and engagement, resulting in a positive impact on brands.
Jean-Baptiste explained, “Our research shows that in-game ads not only capture attention but also enhance brand perception. Integrating ads seamlessly into the gaming experience allows us to create meaningful interactions that resonate with players.”
The presentation triggered engaging discussions among attendees eager to learn effective strategies for connecting with the gaming audience.
Reflecting on the session, Jean-Baptiste noted, "In-game advertising, when done right, transforms how brands connect with players, making the experience enriching rather than intrusive." The event underscored Gameloft's role in leading the charge toward innovative and effective in-game advertising solutions.
If you’d like to watch the recording or are interested in learning more about engagement in gaming, please contact us. We look forward to connecting and exploring how in-game advertising can benefit your brand!
Watch Jean-Baptiste's segment here.
