P/S Toothpaste is educating kids and mothers about hidden sugar
The brief
PS Toothpaste wanted to educate kids and mothers about hidden sugar in everyday food as well as instil good brushing habits.
Our Solution
We developed two different education-centered gameplay approaches.
Playable from a web browser, the users with the best scores on the leaderboard could win real-life prizes! We made the mini-game shoppable by integrating Lazada's online shopping solution for better results.
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