UNICEF

visual Gameloft for Brands
UNICEF
Client: Unicef
Location: Global
Date: June 2021

The brief

Raise awareness & bring the public closer to migrant children, as part of UNICEF’s 'Unlock Their Potential' campaign.

Our Solution

A browser game featuring three migrant children, Pouya, Sama and Nora, as the lead characters in the game. The aim is to help them achieve their real-life dreams of becoming, respectively, a pilot, an author, and a doctor.

The game objective is to run as far as you can while avoiding obstacles and collecting items, allowing the characters to unlock skills that would unleash their potential to become their future selves.

The game also ran as a playable ad within Gameloft games network

Find out more about Gameloft for Brands Special Ops and Esports Service here.

icon-slider Gameloft for Brands
27%
Engagement Rate
icon-slider Gameloft for Brands
61%
Complete Eng. Rate
icon-slider Gameloft for Brands
4.55%
Clickthrough Rate
icon-slider Gameloft for Brands
62.5%
Complete Eng. Rate on Browser
icon-slider Gameloft for Brands
22.45%
Clickthrough on Browser
icon-slider Gameloft for Brands
38%
Replay Rate on Browser