Putting France's #1 telecom at the heart of a gaming experience
The brief
No initial brief, Orange is a long lasting client and considering our good relationship with them, we proposed an Esports activation to gather the gamer community around the brand and increase their revenues.
- Become a best case for future operations
- Develop e sport activations
- Develop Asphalt franchise popularity and increase Orange revenues
Our Solution
We partnered with famous French telecom Orange to put it at the heart of the gaming experience and engage communities. The goal was to reinforce Orange's positioning with strong positive messaging towards Millennials and to create buzz. We helped Orange to promote the competition via our owned media with a 360° marketing plan with partner and influencer support (social-digital plan, in-game visibility, content management, marketing influencer campaigns, esports tournament, push notifications).
Find out more about Gameloft for Brands Special Ops and Esports Service here.
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