Maxus Italy, Cloetta’s media agency, chose Gameloft for the creation and planning of the campaign implementing this innovative advertising format.
Gameloft Advertising Solutions, Gameloft’s mobile advertising network, is proud to announce the launch of a new digital campaign for Cloetta as part as the media plan outsourced to Maxus Italy.
The company has proposed a Branded Mini-Game, the Rich Media format targeting mobile apps, with a tailored production that offers contents and interactive animations. Users will be able to experience a quick mini-game in the style and voice of the brand, Galatine. This solution enhances the engagement with the brand whilst guaranteeing a longer brand exposure time.
Galatine, a beloved brand with 60 years of history, will allow users to discover its wide range of hard pastilles (available in multiple versions such as standard, strawberry, chocolate and letters) through this fun mini-game which is highly innovative and effective.
The media strategy designed for Cloetta by Maxus aims at the millennials. Therefore it was a perfect fit with the Gameloft Audience. The new campaign, launched on Monday February 20th, is a month long and will be viewable within Gameloft’s most famous app games, included Asphalt 8: Airborne and Uno & Friends.
About Gameloft Advertising Solutions’ new entries
In the coming months, Gameloft Advertising Solutions is going to increase its wide offer of rich media and native ads releasing new formats such as Interactive Video (video integrating light overlay features or Quick Time Events (QTEs) actions to go further into user’s engagement and in-feed native ads.
