Today, we're talking to Thu Dang, the manager of our Global Web Marketing team in Saigon. Thu is a marketing pro who has worked in various industries but there's a special something about being part of the gaming ecosystem. She "[loves] learning different things about a game's life cycle and the marketing strategies behind successful games" and gave us some insight into the different kinds of marketing.
Read on to learn more about the Global Web Marketing team and how awesome her team is below!
Hi, Thu! Tell us about yourself.
I'm Thu (pronounced like two)! In the past, I worked at YouTube handling copyright issues and recruiting new channels. I've also worked for several marketing agencies specializing in a variety of areas such as event ticketing, website/app development, advertising, and influencer relations. I love going to concerts, but I don't like butterflies.
I don't usually like to talk too much about myself, but I would really like to take this chance give a shout out to my wonderful people on the Web Factory team. You guys rock, and I enjoy working with you every day!
What is your role and what do you like most about your job?
I'm the team lead for the Web Factory team based in Saigon. The Web Factory is under the umbrella of the Gameloft Digital Marketing Group. Being a part of this awesome team and the people on it are what I love the most. It's fascinating working on a multicultural team with so many different backgrounds; the different perspectives and experiences that people bring to the table really help to enrich our decisions and products. Being a part of this huge game production ecosystem is also very fascinating to me. I love learning different things about a game's life cycle and the marketing strategies behind successful games. There are so many extraordinary people behind the scenes from all around world with so much to share.
What are some of your most memorable moments at Gameloft?
There are so many memorable moments at Gameloft but I remember two most of all. The first one is our team’s first party together, which was hosted on Gameloft’s terrace. We welcomed our teammates from the Philippines and Saigon and sang and played the drums and guitar together. It was so much fun.
The second is winning second place as the Most Valuable Team in Saigon for our achievements in standardizing the web development processes, redefining the Gameloft brand identity using consistent designs and templates, and so much more. We felt very proud.
How is marketing in a gaming company different or similar to other industries, and what kind of qualities do you need to succeed in your role?
Marketing has its basic rules that can be applied to anything. Yes, anything. And its ultimate goal is to get customers to perform a required action. It can be downloading an app, purchasing a product, subscribing to a service, etc.
There are two main branches of marketing: online and offline. Online marketing activities include social media & content, performance media (paid ads), SEO, email marketing, and influencers. Meanwhile, offline marketing focuses on real-life events such as product or service activations, sponsored events, display banners or billboards, product placements, etc. Video game companies generally lean more towards the digital side of marketing compared to other companies in different industries, which makes sense because their products are digitally based.
Working in a web marketing team, my computer science and marketing backgrounds are actually a good combo to help me succeed in the role. Collaboration and resilience are also some of the most desirable qualities in any team member.
We have multiple positions available in marketing in our studios around the world, and you can find all of them here. Stay tuned next week for another edition of Humans Behind the Game!