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Asphalt

For over 20 years, the Asphalt franchise has set the gold standard for arcade racing, combining high-speed thrills, innovation, and cutting-edge visuals. 

With over 1.5 billion downloads, Asphalt is more than just a game, it's a global phenomenon. Featuring officially licensed cars from the world’s top manufacturers like Ferrari, Lamborghini, and Porsche, the franchise delivers an authentic yet adrenaline-fueled experience. Our signature Nitro-powered gameplay, combined with constant innovation and high-quality live operations, has kept players engaged for decades. With its strong e-sport presence, cinematic action,merch and unmatched longevity, Asphalt remains the ultimate  IP, built for the future of  racing gaming.

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Audience
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18 - 35 years old
Age
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90% Male
Gender
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Mobile, Console
Device
KPI's
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~1.7 Billion
Lifetime download
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~21 Million
Average MAU WW (2024)
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US, India, Brazil
Top market
Game News
2021
Asphalt 9 legends Arcade machines
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