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MINION RUSH CELEBRATES ITS 5-YEAR ANNIVERSARY WITH A NEW UPDATE NOW AVAILABLE

With Nearly a Billion Downloads in Five Years, One of the World’s Most Downloaded Games Keeps Up its Tremendous Run and Rewards Fans with Fresh New Experiences and Free In-Game Items

Paris, October 11, 2018 – Gameloft, leader in the development and publishing of mobile games, in partnership with Illumination Entertainment and Universal Games, is thrilled to celebrate the fifth anniversary of Minion Rush by rewarding players with gameplay improvements and enhancements, which has been driven by community feedback. Available on the App Store, Google Play and Amazon App Store, the 5-Year Celebration update includes:

  • A NEW LOOK: Gru's Lair offers players access to different gaming rooms! Each room represents a unique area with different sets of missions to accomplish, or thematic events.
  • COSTUME CARDS: The popular Minion Rush costumes are now more exciting and accessible than before! Over 70 costumes are available to unlock, with each one linked to a specific power-up that can be upgraded to improve its abilities.
  • NEW AGENT RANKING: Players are now turned into Minion Agents, which means costumes become spy disguises! Depending on the amount of unlocked and upgraded costumes, the players’ Agents rank will change and will determine the type of rooms accessible via Gru’s Lair.
  • COLLECT COINS: Collecting Coins has never been so fun and rewarding! Players will be able to use this new currency to unlock costumes.

This anniversary marks an amazing milestone for Minion Rush,” says Jorge Valentín González Coya, Game Manager for Minion Rush.Five years after its launch, Minion Rush has a community of 1.7 million daily active users and we are committed to keep delivering the best possible Minions experience for them to enjoy. We thank our players for their continuous feedback and we look forward to rewarding them with gameplay upgrades to commemorate the celebration.”

With nearly a billion downloads, Minion Rush is one of the most popular mobile games in the world*,” says Chris Heatherly, Executive Vice President of Games and Digital Platforms, Universal Brand Development. “We want to keep that momentum going with an in-game celebration that introduces fun, new enhancements for our loyal fans around the world.”

Minion Rush is free to download on the App Store, Google Play and Amazon App Store, with in-app purchases.

Screenshots are available HERE

The Minion Rush Five Year Celebration Update Trailer can be watched here: https://youtu.be/QNQC6XzRfR0

*Minion Rush is part of the TOP10 most downloaded games in the world in iOS (source: AppAnnie)

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About Gameloft

Leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 5,400 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

About Illumination

Illumination, founded by Academy Award® nominee Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films.  The company’s franchises include three of the top-eight animated films of all time, and its iconic, beloved brands—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $5.8 billion worldwide.

Illumination has been honored by Fast Company as one of the world’s most innovative companies.

Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, has garnered an extraordinary number of franchise successes for a studio just over a decade old.  As the creator of the hugely successful world of Despicable Me, which was crowned the top-grossing box-office animated franchise globally, Illumination has evolved the Despicable Me series to include Minions, the third-highest-grossing animated film of all time and the most profitable film in Universal’s history, as well as the Academy Award®- nominated Despicable Me 2 and summer 2017’s Despicable Me 3, which made more than $1 billion at the global box office.

In 2016, Illumination launched two original properties that captivated audiences worldwide: The Secret Life of Pets, which achieved the best opening for an original movie, animated or otherwise, in U.S. history, and the global smash, Sing.

Founded 11 years ago with the mission of putting a smile on the face of every member of the audience, no matter their age, Illumination continues to imagine both original stories, as well as unexpected adaptations of beloved pre-existing works. 

Illumination’s upcoming films include Dr. Seuss’ The Grinch in November 2018, The Secret Life of Pets 2 in June 2019, Minions 2 in July 2020, and Sing 2 in December 2020.

About Universal Games and Digital Platforms
Universal’s Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company's extensive portfolio includes properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation and NBCUniversal cable and television. Universal Brand Development (www.universalbranddevelopment.com) is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation.

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