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Gameloft for brands and Kinder® launch Applaydu in the United States of America – a new mobile app which brings toys to life through augmented reality

Paris, May 10, 2021 – Gameloft for brands and Kinder® announce the launch of Applaydu to the United States of America, a new mobile app which brings Kinder Joy® toys to life through augmented reality in a fun world of discovering and imagination.


Applaydu is a free edutainment playing experience, developed with Gameloft for brands, which aims to encourage bonding time where parents and their children can play and discover together. The University of Oxford’s Department of Education provided academic feedback during the development of the app. Applaydu offers an immersive new experience dedicated to children, where the environments, characters and stories are thought and built to spark their imagination and stimulate their ability to learn new things. Users of Applaydu can enjoy games, interactive stories, activities and a lot more!


The new Applaydu mobile app also provides a family friendly, safe and controlled environment, free of ads nor in-app purchase, as well as Parental Control features such as activities report and adaptive difficulty to ensure a complete peace of mind for parents. It is designed to be used with the whole family, however parents can rest assured that appropriate safeguards are in place to guarantee that children can enjoy themselves securely.


To develop the app, Kinder® has partnered with Gameloft for brands - leader in the creation of gaming experiences for brands - who provided their expertise in terms of gameplay, technology, art direction and 3D animation. Meanwhile, Oxford University’s Department of Education provided Kinder® with a set of guidelines to help Kinder’s development of the App, aimed at helping children’s progression by creating and developing a game that utilizes and develops cognitive skills including mathematics, motor skills, reading & writing, and memory. 


“Kinder has always been about creating special moments when parents can connect with their children and we’re finding new ways to make those moments even more memorable,said Felipe Riera Michelotti, Vice President of Marketing, Kinder®, North America. “With a whole world of games and activities to explore in Applaydu, even more surprises and special moments are in store for families with each Kinder Joy egg.”



“We are really proud to partner with Kinder to make this project a reality,” said Alexandre Tan, VP Brand Partnerships & Advertising at Gameloft. “It is incredible to bring our 20 years of gaming expertise to the Kinder brand and their beloved toys in order to craft an app that brings a whole new layer of fun to families, by merging physical and digital worlds in order to expand the traditional play experience.” 


Applaydu can be downloaded now for free from the App Store or from Google Play and is compatible with all Android and iOS devices starting from Android 4.4 and iOS 12.


Applaydu is available here.