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Gameloft for brands and Moose Toys partner to create an immersive experience with OH! MY GIF collectable brand!

The innovative mobile app offers a brand new family experience where traditional toy play merges with digital fun


September 9, 2020 - Gameloft for brands, leader in the creation of gaming experiences for brands, and Moose Toys, leading toy company, are proud to partner on the OH! MY GIF: GIFs Gone Live App, a new digital tool that allows consumers to extend their experience with the OH! MY GIF brand.


Using AR technology, the GIFs Gone Live app brings the OH! MY GIF toys to life by scanning AR cards to create digital GIFs of the tangible OH! MY GIF toy they have just collected. The app also allows children to show their creativity and emotions by customizing their own videos and pictures with over 50 fun animated GIFs. They can also stay connected with friends and family through the app which allows them to share their favorite digital GIFbits through messaging apps.


Gameloft brought its 20-year expertise and know-how in mobile gaming to this new OH! MY GIF! app, which comes from a partnership with Moose toys to meticulously create a 100% safe and family friendly solution.


“Moose is super excited for kids to start collecting OH! MY GIF and playing with the GIFs Gone Live App, which adds a whole new dimension to the play experience of our newest collectable brand. Gameloft was the perfect partner to collaborate with on this app, with their expert knowledge in this field and their ability to deliver a 100% controlled and safe solution for our consumers.” stated Alysha Curtis, Global Brand Manager at Moose Toys.


“It was a real pleasure to work with Moose Toys on a project that merges reality and digital worlds,” said Thierry Lecat, Managing Director at Gameloft creative agency. “We leveraged our 20 years of expertise in mobile entertainment to create an innovative, immersive and fun experience, aligned with both Moose Toys and Gameloft’s values of safety and quality.”


“We are very proud of this successful collaboration with Moose Toys and are super excited to bring the GIFbit characters to life in the digital realm through the AR feature in an entertaining, social, disruptive and fun way. The innovative approach and digital mindset of Moose Toys team opened up a new range of possibilities to connect with kids, drive creative expression and let everyone become a content creator” said Florent Vallauri, Senior Managing Director at Gameloft South East Asia Pacific.


This app is available on App Store and Google Play Store.


The OH! MY GIF toys will be available in the following countries:

May: Australia, Middle East, Spain, United-States

June: Canada, United Kingdoms

August: Mexico

October: Korea, Philippines

December: France, Germany


About Moose Toys

Moose Toys exists to make children Superhappy, it is at the heart of everything we do. The team has innovation in its DNA and is famous for the design, development and manufacture of award-winning toys that continue to disrupt the market! Moose Toys leads in categories including collectibles, craft, dolls, games, and youth electronics and is consistently recognized as the most creative company in the industry. 

We are a family-run business, but that doesn't mean we are small-time. We shook up the toy industry in 2014 with the global phenomenon Shopkins, and through these pint-sized characters, we reinvigorated the way children play. Not satisfied to stop at toys, we have also stretched ourselves into creating content, entertainment and making worldwide licensing deals. Moose calls Australia home, but our 500-strong team is scattered globally, spreading the Superhappy.

About Gameloft for brands

With a monthly audience of 250 million active players, 300 million impressions, and an average playtime of 27 minutes per day per user, Gameloft for brands offers advertisers a unique level of visibility and engagement with their audiences. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Ferrari, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honored with over 50 awards from marketing organizations.

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