Gameloft is committed to the highest standards of brand safety, transparency and consumer privacy.
As a premium publisher, Gameloft has a full control over the content of its applications developed in-house.
All digital advertising campaigns are managed by Gameloft in-house campaign management team using the latest technology and verification techniques to ensure inappropriate contents are excluded.
Ads displayed in Gameloft’s applications are placed in a high quality, brand safe environment for advertisers with moderated user generated content or non-gaming related content. Additionally, advertising placements are designed, by Gameloft’s production team, as part of the user experience.
When Gameloft buys off-properties inventory on behalf of its clients, Gameloft operates to the very highest standards to ensure its advertising is only seen in appropriate contexts.
Gameloft manually vets all 3rd party applications before acceptance to ensure that they only contain appropriate content for our advertisers.
Gameloft has established advertisers’ and licensors’ black/white list to minimize ad misplacement and prevent any delivery issues and is checking ad content before and/or after they go live. Each game has its own specific restriction available on demand.
In any case, ads shall not contain any of the following content, at Gameloft’s sole discretion: indecent, obscene or pornographic material, hate speech, highly controversial content, drugs, cigarettes and content associated with smoking, content that promotes violence, content that violates any applicable law, regulation or third parties, and content that disparages, ridicules, derogates, harasses, threatens, defames, or libels any third party or any product or service provided by a third party.
Take Down Policy
In the eventuality that an ad should appear against content deemed inappropriate, Gameloft will work directly with the appropriate teams to remove the advert within 24 hours. Teams can be contacted with the email address available on the I/O.
The contractual consequences of ad misplacement will be agreed between Gameloft and the Advertiser or Gameloft’s partner on a case by case basis.