Mobile Momentsto Reach Your Audience
Unique Access to an Engaged and Responsive Audience That Is Ready to Have Fun!
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GAMING APPS
More than 50+ games available for advertising within the Gameloft Network! The gaming context unlocks infinite possibilities for interactions between brands and users.
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FULL ATTENTION
Mobile gaming is one of the rare forms of media that offers exclusive attention. In gaming there are no distracting second screens or changing the channel!
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CREATIVE CAPABILITIES
Gamified rich-media, in-game native, as well as custom standalone mobile products, providing brands with remarkable results in terms of engagement and visibility.
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BRANDS OPPORTUNITIES
With a wide range of mobile ad formats and targeting capabilities, there are numerous ways for brands to achieve their objectives. Gameloft’s original IP and pool of influencers can also be mobilized to conduct unique campaigns, including esports on the Gameloft network!
Ad Formats Designed for the Gaming Environment
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Gamified and Interactive Ads
Fun from playing and reward generate endorphins, offering positive association for your brand.
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INTERACTIVE VIDEO ADS
Add an element of fun to the video format and let users interact with the creative, keeping them engaged throughout the entire brand message!
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SPECIAL OPERATIONS
Creation of immersive brand experiences supported by both IN and OUT-of-game activations
Form
In-app rich media survey
The easy way to address a form to the audience that matters! Many applications: signing-up for a newsletter, leaving contact details to receive documentation, registering for an event, gathering customer’s insight… The form is the best solution to capture qualified leads.
HTML5 Rich Media - Developed by our creative teams
Site
A micro mobile site
Lets consumers interact with your brand’s story and take advantage of the full capabilities of HTML5 for the richest media experience.
*Site available for 360° View
M-int
Motion Interstitial full screen.
The unit is designed to offer a smooth animation from game environment to advertising (Host game in background). Ideal for engaging viewers with premium, eye-catching displays that stimulate brand awareness.
HTML5 Rich Media - Developed by our creative teams
Celebrity Call
Surprise! Surprise! You have a phone call from your favorite celebrity!
An interactive rich media interstitial with an audio or video message clip, mimicking a call from a celebrity.
The user have the choice to answer or decline.
When answering, user hears a recorded audio message or see a recorded video message.
If user declines, a screen appears showing a SMS with the message.
At the end, there will be an end screen with Call-to-action options.
Mini Game
Lasting Interaction through Active Engagement
Endless runner gameplay with the Lego City new toys!
HTML5 Rich Media - Developed by our creative teams
*Now available in 360° View!
4 ways to run Mini Games!
Gameloft Network | Standardized MRAID Tag Networks | Desktop Browsers | Embedded in Your App
In-game event
Tell your story in-game: interact with your audience at the heart of gaming experiences
Exclusive new game modes
In-game branded challenges
In-game content
Your brand becomes part of the game! Integrate your brand and showcase your products into native game placements
- Branded car: your brand and colors onto the most prestigious cars in Asphalt series
- Branded billboards: display your message on game track billboards
- Branded boosters: help players reaching their objectives or go further thanks to in-game car boosters
Esports
Associate your brand to the fastest growing sport ever!
Esports is a competition on multiplayers game between professionnal or non professionnal players.
Stories & Experiences
From in-game actions... to live experiences!
Take a legendary trip with Lamborghini
Expandable Video Banner
A subtle way to deliver a brand’s story and invite deeper engagement
This ad format is utilizing video directly in the banner to spark audience curiosity. User initiates the video to expand it in full screen, which is maximizing engagement with the brand.
Driving engagement throughout the video with an overlay.
HTML5 Rich Media
Standard Video
The most demanded unit on mobile!
Video is the ideal format for storytelling. And in gaming there is no distracting second screens! A video end screen or click-to-action button drives the user to find out more information.
VAST Video
*360° support available too
Expandable Video Interstitial
An Expandable Video Embedded within a Themed Interstitial
This full screen, rich media ad format maximizes user engagement by inviting users to watch and take action throughout the video. By immersing your consumers, it brings your brand to the forefront of their attention.
- “Full screen expandable video” when the expand button is clicked
- “Call to action button” leads to landing page, install or form
HTML5 Rich Media
* Expandable Video Interstitial available for 360° View
Interactive Video
Expandable overlays
The ad format which offers a more engaging experience from the standard video!
This video unit incorporates interactive features that once clicked, may pause the video and allow the user to discover more about a product or service advertised.
The advertiser can choose up to 2 interactions among a wide variety of features : 360° view, questionnaire, color selector, etc.…
HTML5 Rich Media – Gameloft Exclusive production
*Interactive video with Expandable Overlays available for 360° View
Interactive Video
Quick-Time Events
Add the element of fun and let the user interact with your videos with our custom QTEs, applied at selected moments, to hook the user’s attention throughout the video.
We apply 4-5 QTEs on the video, with Success/Missed alert after.
Fun & interactive video ad format !
HTML5 Rich Media – Gameloft Exclusive production
Interactive Video
Let users be the DJ to your music video or film soundtrack!
An ad unit designed for users to interact by tapping controls that follow the beat or rhythm of a sound clip.
An ideal format for the music or film industry!
This ad format gamifies a video or sound clip, with users attention focused to the sound extract in order to engage.
They will be able to see their score at the end, with a call-to-action for redirection to full song or website afterwards.
The interactivity of this format allows for true engagement from user, from start to finish.
Interactive Video Story
Give users the power to choose their own adventure with your brand!
The choose-your-own-adventure video gives your audience a sense of personalization and control, with a fun, digital experience that allows the viewer to choose between paths and define the story.
Decisional Advertising!
Interactive Video Story redefines traditional video ad experience into a two-way dialogue. Viewers make their own choices that alter the narrative experience, turning viewers into an active audience. At certain decision points in the video, users are asked to choose between two paths. Each path influences the video’s story progression.
We include 2-3 decision points in the video where users can choose the story’s direction.
Buddy Pack
A native integration that lets brands deliver messages at key moments of gameplay.
Strategic pointcuts in the game are set by our experts Game teams so ads are contextually relevant.
A sponsored game message is triggered at specific moments, inviting players to engage with branded content in return for in-game incentives.
HTML5 Rich Media - Developed by our creative teams
Achievement
Defeat
Sponsored Event
Engage your audience by sponsoring special competitive events in select Gameloft titles. Events are supplemented with push notifications, welcome screens, game menus and social media promotion.
Branded Booster
A special branded booster that is offered before gameplay to give players an advantage. Users will be able to apply the advantage in the next gameplay, right after claiming the booster.
A native brand integration at an opportune moment (i.e. before a race), that creates a meaningful interaction between brands and consumers!
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DEMOGRAPHICS
Leveraging our user profile data to address the appropriate audience (Age, Gender).
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DEVICES
Refining your reach in regards to brand, type, model, settings and carrier.
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GEO LOCATION
Targeting users at specific locations
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INTERESTS & LIFESTYLE
Serving ads in relevant context (based on game genres, interests and core audience).
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USER PREFERENCES
Matching your target audience with the right games via context and first-party audience data
Campaign Stories
Our Engagements
Viewability • Safe Inventory • Innovation • Creativity
