Samsung Brings Performance to Life Through Play
In partnership with Gameloft for brands, Samsung reimagined how product performance can be communicated, reaching over 200K players through an immersive in-game experience designed to make speed truly playable.
In today’s competitive tech landscape, performance claims alone are not enough to capture attention. Consumers, especially gamers, expect to experience benefits firsthand. For Samsung, the challenge was clear: how to demonstrate the power of the Galaxy Tab S10 Ultra in a way that feels real, engaging, and memorable.
Gaming provided the perfect solution. By integrating directly into Asphalt Legends, the campaign transformed a traditional message into an interactive “Speed Series” event where players could compete, engage, and experience performance in action. Instead of interrupting gameplay, the brand became part of it, leveraging intrinsic placements, sponsored events, and cross-platform reach to maximize both immersion and scale.
The results highlight the power of this approach:
- 200K unique players reached
- 251K races played
- 21% participation rate
- 14.1M in-game impressions
- 9 years of cumulative gameplay time
Watch the campaign in action here.
Ready to turn your product into an experience players can feel? Get in touch with Gameloft for brands to build your next immersive campaign.
