Gameloft for brands receives another Marketing Award
We are proud to announce that Gameloft for brands has been awarded the Silver Award in the Gaming category at Les Victoires de la Communication et du Marketing 2024 for our innovative campaign for Électricité de France (EDF).
This prestigious competition recognizes the most creative and responsible initiatives in the field of communication and marketing, and our campaign was highlighted for its positive impact and disruptive approach.
The campaign, designed to promote eco-friendly energy consumption habits, targeted players over 18 in France by integrating splash screens into the popular games Asphalt 8 and Asphalt 9. As a result, there was a 16% increase in off-peak gaming sessions, encouraging a more sustainable use of energy.
This Silver Award reinforces our commitment to innovation and social responsibility in our campaigns.
Thanks to everyone who made this achievement possible!