CORPORATEJuly 23 2012
Orange and Gameloft team up to launch new mobile games services in Africa and Middle East
§ Orange and Gameloft have signed a global partnership to promote usage of mobile games in Africa and Middle East
§ In Jordan, Ivory Coast, Mauritius and Madagascar, mobile games offers are already available to customers under the Orange brand, whereas the same offers are available in Egypt under the Mobinil brand
A strong partnership to educate, develop and drive usage of mobile games in Africa and Middle East
Orange, which is represented in 22 countries in Africa and Middle East, teams up with Gameloft,a leading global publisher of digital and social games, to propose to its customer to have access to a whole mobile games offer on smartphones and java compatible device. Thanks to this new partnership, Orange is reinforcing its digital entertainment services and will support development of multimedia usage of its mobile customers.
This mobile games offer, proposed by Orange and Gameloft, will rely on Gameloft catalogue’s famous hits, such as Asphalt 6: Adrenaline; Assassin’s Creed: Revelations; Real Football 2012; Harry Potter and the Deathly Hallows 2; The Avengers; ...
Some projects have already been deployed in several countries, with a lot of success
Through this partnership will Orange and Gameloft propose more than 300 games, which will be available in a games dedicated section, accessible from Orange mobile portal. After a successful launch in Ivory Coast, Mauritius, Madagascar and Jordan, this new mobile games offer has also been launched in Egypt on June 26, and available for 32 millions Mobinil customers.
Since January 2012 a selection of 3 mobile games pre-installed was already proposed on low-priced smartphones. Thanks to their easy access, immediately on the home screen of the device, these games were available through the « Try and Buy » mode which allows customer to first test the game before buying it in a few clicks.
Besides, Orange is demonstrating again its implication in the development in Africa football, buy proposing an exclusive and above all version of the Gameloft game Real Football, also pre-installed on mobile phones.
With those innovative projects around gaming, Orange and Gameloft show a real attachment to contributing to the democratization of mobile multimedia usage in Africa and Middle East.
France Telecom-Orange is one of the world’s leading telecommunications operators with 171,000 employees worldwide, including 105,000 employees in France, and sales of 10.9 billion euros in the first three months of 2012. Present in 33 countries, the Group had a customer base of 225 million customers at 31 March 2012, including 181 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 March 2012, the Group had 166 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, "conquests2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
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A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® devices), set-top boxes, connected TVs and consoles. Gameloft operates its own established franchises such as Asphalt®, Real Football®, Modern Combat, and N.O.V.A.: Near Orbit Vanguard Alliance®, and also partners with major rights holders including Marvel®, Hasbro®, FOX®, Mattel® and Ferrari®.
Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,000 developers.
Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft’s sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.
Khadija Komara, +33 1 44 44 93 93, firstname.lastname@example.org
Jessica W. Lewinstein, 415-265-5725, Jessica.Lewinstein@gameloft.com