At the end of the '90s, Michel Guillemot was observing the evolution and perspectives offered by the mobile phone industry with great interest. He soon realized that mobile phones would become a mass market product and the main entertainment platform in the world. He wanted to take part in this revolution and bring this ever-growing sector his experience in the video game industry, which he acquired with Ubisoft, a company he co-founded in the 1980s.
Gameloft is founded in 1999 with the goal of producing quality games that consumers could easily download on their mobile phones.
A true pioneer, Gameloft was one of the first companies in the world to develop games for Java- and Brew-enabled handsets and quickly created a large lineup of games for their users, including impressive mobile adaptations of console games such as Prince of Persia and Tom Clancy's Splinter Cell.
By 2003, over 100 mobile phones were compatible with Gameloft titles and the company was profitable. In 2004, Gameloft launched the first installment in the Asphalt franchise, which today remains a benchmark on mobile phones and digital platforms. Gameloft also offered 3D games for the first time in 2004, as well as real-time multiplayer in 2005) on the most advanced mobile models and networks at the time. 400 phones were compatible, and the Java game lineup reached 200 titles in 2007!
A Unique Game Catalog of Its Kind in the World and Prestigious Licenses
In 2006, Gameloft had the most diverse catalog of mobile games in the world. From football games (Real Football), racing games (Asphalt), action games (Gangstar), brain training games (Brain Challenge) and arcade games (Bubble Bash), the company offered games of all genres.
Gameloft also had the largest portfolio of games under prestigious licenses such as Mission Impossible 3, Shrek 3 , King Kong or Lost, Desperate Housewives and Heroes, which were some of the most watched television series in the world. Also, for the first time in the history of mobile gaming, licensed titles were adapted to each country, such as Endemol’s Deal or No Deal and 1 vs. 100.
The Touchscreen Revolution
In 2008, Gameloft successfully shifted towards smartphones and touchscreen interfaces. Gameloft was the first company to offer 6 games on the Apple App Store after it was launched on July 9, 2008. For the first time, Gameloft’s yearly sales figures surpassed the 100-million-euro mark.
In 2009, Gameloft developed the first installments in three of its most successful franchises: Dungeon Hunter, Modern Combat, and Gangstar.
In 2010, Gameloft met similar success when they began developing for touchscreen tablets; the following year, they ventured into new entertainment platforms, such as Smart TVs and set-top boxes, as well as the html5 platform for Internet navigators.
2011 and 2012 also saw a significant part of the new lineup of games aimed at an even broader audience, particularly through free-to-play, social and more casual games such as The Oregon Trail: American Settler, Fantasy Town and Fashion Icon.